You can still work on improving your CTR by improving the relevancy of your keyword in relation to your ad copy. While this may result in a lower CTR, it also means that you are spending less budget on irrelevant clicks. If they don’t see anything relevant, they’re not going to click. This helps advertisers avoid unnecessary or irrelevant clicks by clarifying your business and offerings further to customers. Structured snippets-like other ad extensions-give the user more information. With new structured snippets, it’s just one more way you can increase your ad’s real estate! Relevancy Although Google sets character limits for the headline, descriptions lines, and display URLs of ads, ad extensions are a great way to increase the size of our ad, or the amount of real estate it takes up on the search results page. Who in their right mind wouldn’t take the larger one? Nobody! One is twice as big as the other, and they cost the same price. Let’s say you’re looking at two plots of land right next to each other. Why should I be using structured snippet extensions? Real estate Google has laid out 12 to choose from:įor each category you want to include, you must add at least three entries and up to 10 different values, which each value being 25 characters or less. These categories are called “headers,” and help define various attributes of products or services offered by advertisers online. The goal is to allow the advertiser to list different types or products or services they offer-within a given category-in order to provide more information to the searcher. You’ll see them sandwiched between your callout extensions and your sitelink extensions: Like other ad extensions, Google decides when it will show them or not, but you have a better chance of this happening when you are showing up in a high a position. These extensions help searchers make better decisions when deciding which ad will best serve their needs.
#Snippit ad manual#
Google’s newest addition to the family of manual ad extensions, the structured snippet, aims to provide more information to the user about the advertiser’s site and whether it’s what they are looking for. What are structured snippets, and what are they good for? With the manual ones, you still have to meet certain requirements, but whether or not you want to use them in your campaigns is up to you.Īs of today, there are seven manual ad extensions that can be implemented with AdWords campaigns:įor more info on ad extensions and why you should use them, check out this post from the Disruptive blog. Google allows advertisers to take advantage of several different kinds of ad extensions, some of which are automatic (once you meet certain requirements, they’ll start showing automatically) and some are manual.
Anyone who works with AdWords knows that Google is always making updates to the various features and settings available in the interface, including the optional-but important- ad extensions.
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